Most students go out for tutoring due to the influence of classmates, seniors, or siblings who have attended the same coaching class. Parents want their children to achieve the highest ranks in academics, or parents feel that their children are not performing well in certain subjects. Several reasons have led to the rising popularity of supplementary tutoring. As per the Global Education Census Report 2018 published in November 2018 by Cambridge Assessment International Education, about 4 in 10 surveyed students (43%) had received private tuition outside the school worldwide, wherein in China, it accounted for more than 5 in 10 surveyed students (57%), followed by India (55%), and 1 in 10 students in the U.S. This has increased the competition among students for entry into international schools or colleges. Topmost schools or universities accept students with better grades with strict criteria such as the passing of difficult entrance exams or English language exams. Rising Level of Competition among Students to Increase the Need Therefore, the rising popularity of technology-based shadow education services is likely to support private tutoring market trends. based education technology company, the annual service subscribers of Chegg increased to 3.9 million in FY19 from 1.0 million in FY15. For instance, as per the 2019 Investor Presentation published on 10 th February 2020 of Chegg Inc., which is a U.S. This factor has led to an increase in the students’ interest in the subject during the learning process, thereby accelerating demand for online tutoring mode. Technology has helped create subject-related content innovatively with presentations, 3D colored diagrams, flashcards, and animations that can keep children more focused. Tutoring organizations having online subscriptions are gaining popularity as college students are more inclined towards technology-based learning. Request a Free sample to learn more about this report.ĮdTech is Considered to be an Emerging Trend in The Marketplace Therefore, the online mode of learning is further likely to gain popularity in the analysis period post-pandemic. The negative impact of the COVID-19 crisis on the education industry was offset by online coaching opportunities. However, the remaining one-third of students continued to access education through online services. For instance, as per the research brief, ‘COVID-19 and Social Mobility Impact Brief #1: School Closures’ published in April 2020 by The Sutton Trust, Two-thirds of children who previously received private tuition were reported to no longer receive such support. This can be attributed to a greater focus on hygiene and health-related goods and services during the pandemic.īesides, closures of schools led to an increase in the demand for online private classes. As per the article, ’The Impact of The Covid-19 Pandemic On Education Financing’, published in May 2020 by World Bank Group, as per downside forecast, the real growth in education spending per capita in all countries was estimated to decline at a rate of -5.7% in 2020. Schools had to be shut down due to the emergence of the pandemic across the globe, which negatively impacted the education industry. Social Distancing Norms to Boost Demand for Online Tutoring amid COVID-19 These factors have boosted demand for private tutoring or shadow education services globally that can offer customized learning. However, an average student usually struggles to learn subjects at school and thereby require extra coaching to understand the concepts and pass the exam. Subjects such as mathematics and the sciences have perceived greater importance as they help the child in career building. Rising awareness regarding literacy and the importance of education in life has significantly accelerated overall education and allied industries' growth. Based on our analysis, the global market would exhibit a huge decline of 18.41% in 2020. The global impact of COVID-19 has been unprecedented and staggering, with private tutors witnessing a negative demand shock across all regions amid the pandemic. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over. The global private tutoring market size was USD 92.59 billion in 2020 and is projected to grow from USD 98.15 billion in 2021 to USD 171.93 billion in 2028 at a CAGR of 8.3% in the 2021-2028 period.
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